WOW HYDRATE becomes the official hydration partner of Manchester United Football Club
We’re extremely excited to announce that WOW HYDRATE is now the official hydration partner of Manchester United FC.
With over 650 million fans worldwide, this partnership is a momentous moment for our brand which will now benefit from this iconic club’s global audience.
As part of the multi-year global partnership, we’ll be teaming up with Manchester United to launch dynamic campaigns featuring both the men’s and women’s first teams. Fans attending matches at the iconic Old Trafford stadium will be able to find WOW HYDRATE products available for purchase at various retail points throughout the stadium, enhancing the matchday experience. Additionally, this partnership encompasses the men’s, women’s, and academy training facilities at the Carrington Training Centre.
Victoria Timpson, CEO of Alliances of Partnerships at Manchester United, shared her enthusiasm for the partnership, stating,
WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products but also supporting the work it does within our footballing community. Victoria Timpson, CEO of Alliances of Partnerships at Manchester United
Outside of the stadium we plan to leverage the partnership to work with more community groups than ever. As sports drink brand, WOW HYDRATE has been a big supporter of grassroots teams and amateur sports stars as well as the bigger names. This is set to continue with Manchester United.
We were so thrilled to be able to secure the partnership with Manchester United. Of course it’s a huge privilege to be the hydration partner of one of the world’s most successful and renowned football clubs, but we’re also super excited to be able to use this partnership to widen our support for community and grassroots programs. Queenie Porter, Managing Director at WOW HYDRATE.
This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach to targeted, healthy hydration. Jake Brocklesby, Global Director at WOW HYDRATE
Make sure you follow us on social media to keep up to date with our upcoming initiatives and campaigns with Manchester United. We’ll be working closely with the club to create exclusive content featuring first-team players, including Lisandro Martinez, Mary Earps, Harry Maguire, and Alejandro Garnacho. Next year, we’re also set to launch a new product in our range, specially developed and dual-branded to celebrate the partnership.