Protein and electrolyte water brand, WOW HYDRATE, today announced its partnership with digital run coach app Coopah.

Boasting a number of inspirational ambassadors including heavyweight champion Tyson Fury and professional footballers Kevin De Bruyne and Harry Maguire, the sports drink brand already supports a variety of sports, across a variety of levels. Now, WOW HYDRATE will also help to provide healthy hydration to all keen runners.

Delighted to be teaming up with Coopah – a virtual run coach app that was not only built to help runners easily access the right training for them, but to also help them find a community to engage with – WOW HYDRATE will offer Coopah app members 20% off both Electrolyte and Protein waters, which can be redeemed via Coopah’s Rewards tab on the app.

WOW HYDRATE Electrolyte and Protein drinks deliver all the essential nutrients at their most powerful via a unique push-cap technology. Storing the ingredients in the cap guarantees that vitamins are at their optimum and flavours at their freshest at time of consumption. Refuelling the body without carbs, sugar or fats, each drink is also low in calories – the perfect tools to help elevate performance and assist runners in hitting their goals.

Coopah will also become the Official Coaching Partner for all-things running. Commenting on the partnership, Co-Founder & CCO, Pete Cooper, said:
“We are excited to see how WOW HYDRATE will help our members to hit their PBs and smash some races!”

WOW HYDRATE’s Manager Director, Jon Hayman, added:

“Our Electrolyte waters are perfect for runners and other endurance athletes pre, during and after exercise as they help to replenish the electrolytes lost through sweat, while the collagen protein inside our Protein variant will assist with muscle repair.”

As a special introductory offer, Coopah members will also benefit from a special one-off discount to try the product first. For the rest of February, members will be able to get a Taster Pack for just £12 by using the discount code ‘WOWRUNTASTER’ at check out.

WOW HYDRATE electrolyte and protein water has a unique push cap technology which releases fresh ingredients into its water and is stocked in Tesco, Morrisons and Shell.