WOW HYDRATE teams up with Bloomsbury Football to ensure that more children can play sports

March 11, 2022

Protein and electrolyte water brand, WOW HYDRATE, today announced its partnership with Bloomsbury Football, who are using the power of football to improve the lives of young people in London.

The donation from the sports drink brand will be used to fund eighteen bursary places for girls across Bloomsbury’s football and futsal programmes for a year. After discovering through a recent study carried out by Women in Sport that 1.3 million girls across the UK lose interest in sporting participation during their teenage years, the foundation are doing everything they can to reclaim women’s football – with WOW HYDRATE in full support.

At Bloomsbury’s Foundation and Academy levels, they have both boys’ and girls’ teams. They speak about them equally, and they gain the same high-quality football training every single session – with no exceptions made.

WOW HYDRATE currently works with many grassroots football clubs across the UK, providing them with a regular supply of the drinks to support player performance. The brand also boasts a number of world-class ambassadors, including premiership footballers Harry Maguire and Kevin De Bruyne, as well as Manchester United Women’s record goalscorer, Ella Toone.

Toone will be helping to inspire the girls’ teams at Bloomsbury – as well as the next generation of female football players – through WOW HYDRATE’s long-term grassroots campaign, which encourages young players to choose healthy hydration while playing sports.

Charlie Hyman, Founder and CEO of Bloomsbury Football, set the foundation up to bring kids from different backgrounds together to play football. Commenting on the partnership, he said:

“At Bloomsbury, we work to remove the barriers to accessing high-quality football training at the grassroots level. We work with over 5,000 children in London per week, improving community cohesion and boosting physical activity levels. We’re so happy to be working with WOW HYDRATE to support more girls to get on the pitch.

Regular sporting participation has so many positive impacts on girls’ mental and physical health, fighting the harmful stereotypes that discourage girls from being active. We’re excited for this partnership in the run-up to the Euros this summer, and beyond.”

Jon Hayman, Managing Director of WOW HYDRATE, added:

“We’re thrilled to be able to provide more children with the opportunity to participate in sports. Not only will this partnership ensure that more girls can play football, but it will also guarantee that they have the best hydration products pre, during and post exercise for optimum performance.”

WOW HYDRATE collagen protein water

WOW HYDRATE electrolyte and protein water has a unique push cap technology which releases fresh ingredients into its water and is stocked in Tesco, Morrisons and Shell.

For all media queries relating to WOW HYDRATE, please contact:

Abbi Mullan
+44 (0)77 7125 2392