MTK Global is delighted to confirm a partnership with drinks brand WOW HYDRATE
MTK Global is delighted to confirm a partnership with drinks brand WOW HYDRATE for the #MTKFightNight and #GoldenContract series.
WOW HYDRATE, a protein and electrolyte water, already boasts the likes of lineal world heavyweight champion Tyson Fury and England footballer Ruben Loftus-Cheek among its ambassadors and now joins forces with MTK Global in support of the fast-growing boxing events and the supply of MTK Global gyms worldwide.
The #MTKFightNight series has already staged world title fights and encompassed venues such as Belfast’s Falls Park, Kazakhstan’s Barys Arena, Glasgow’s Emirates Arena, Dubai’s Caesars Palace Bluewaters and London’s York Hall and been broadcast on ESPN+ in the US, Sky Sports and BT Sport in the UK and worldwide on YouTube channel iFL TV.
MTK Global Commercial Director Jack Johnstone said: “This is another great day for MTK Global and we’re delighted to head into business with the most rapidly-emerging force in sports drinks.
“You only have to look at who is already endorsing WOW HYDRATE – the likes of Tyson Fury, Isaac Lowe, Dennis McCann and Ben Davison as well as elite football players like Ruben Loftus-Cheek and Southampton Football Club – to know this organisation is an elite one.
“We look forward to rising even higher in partnership with WOW HYDRATE. They’ll be particularly handy allies when it comes to staying hydrated in some of the cauldron atmospheres of our fight nights!”
WOW HYDRATE Managing Director Jon Hayman added: “We are very pleased to be partnering with MTK Global. Their Fight Nights and Golden Contract series are giving boxers a great opportunity to showcase their talents on huge platforms.
“Boxers are extremely fit athletes and need to be constantly hydrated throughout their grueling routines, WOW HYDRATE drinks provides them with vital protein and electrolytes to maintain performance levels and aid recovery.”
The #GoldenContract super-lightweight and featherweight semi-finals head to York Hall on February 21, while the next #MTKFightNight takes place in Newcastle on February 29.